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Terms of service

The agreement between you and AvaReply when you use our service. We've tried to keep it short and readable.

Last updated: 30 October 2026

  1. About these terms
  2. The service
  3. Your account
  4. Free trial
  5. Plans, prices and payment
  6. Cancellation and refunds
  7. Your content and crawling
  8. Data processing
  9. Acceptable use and fair use
  10. AI answers
  11. Intellectual property and confidentiality
  12. Availability and changes
  13. Liability
  14. Suspension, termination and your data
  15. Changes to these terms
  16. Governing law and disputes

1. About these terms

AvaReply is provided by Automation Studio, a sole proprietorship (eenmanszaak) established in the Netherlands and registered with the Dutch Chamber of Commerce (KvK) under number 42184050 ("AvaReply", "we").

AvaReply is available exclusively to businesses and professionals acting for their business or professional activities (B2B). It is not offered to consumers. By creating an account or purchasing a subscription, you confirm that you act in that capacity and may bind your organization to these terms.

English: AvaReply is exclusively for businesses and professionals. When purchasing, you confirm that you act for your business or professional activities, not as a consumer.

Nederlands: AvaReply is uitsluitend voor bedrijven en professionals. Bij aankoop bevestig je dat je handelt voor je bedrijf of beroepsactiviteit, niet als consument.

Français : AvaReply est réservé aux entreprises et aux professionnels. Lors de l’achat, vous confirmez agir dans le cadre de votre activité professionnelle, et non en tant que consommateur.

Español: AvaReply es exclusivamente para empresas y profesionales. Al comprar, confirmas que actúas para tu empresa o actividad profesional, no como consumidor.

Deutsch: AvaReply richtet sich ausschließlich an Unternehmen und Selbstständige. Mit dem Kauf bestätigen Sie, dass Sie für Ihre unternehmerische oder berufliche Tätigkeit und nicht als Verbraucher handeln.

Our privacy policy explains how we handle personal data.

2. The service

AvaReply lets you build an AI assistant from your website pages, documents and instructions, and add it to your website with an embed code. Depending on your plan and settings, the assistant can answer visitors, show sources, collect contact details, ask for a person to follow up, book appointments in a connected Google Calendar, and send leads to your email address or to a webhook you set up. You manage everything in the AvaReply dashboard.

The service is delivered online. It is available as soon as your account is created; nothing is shipped.

3. Your account

  • Give us accurate details and keep your email address up to date. We use it for important messages about your account.
  • Keep your login secure. You're responsible for what happens under your account, including what your team members do.
  • Tell us straight away at support@avareply.com if you think someone has accessed your account without permission.

4. Free trial

Every account starts with a free trial of 14 days. No payment details are needed and you pay nothing during the trial. The trial lets you try Pro features with 1 AI assistant, 200 AI replies in total and 15 voice minutes for the owner in the dashboard preview.

When the trial ends, your assistant is paused until you choose a paid plan. Your data is kept until you ask us to close your account. If you choose a paid plan during the trial, the paid subscription starts straight away. We may limit trials to one per organization and end a trial early if it's misused.

5. Plans, prices and payment

  • Plans: Starter €49, Pro €99 and Business €199 per month, or €470.40, €950.40 and €1,910.40 per year. What each plan includes (number of assistants and AI replies per month) is shown on our pricing page.
  • Each subscription covers one website and its subdomains. All assistants in the account share its reply and voice allowances. The owner can change the website up to three times in a rolling 30-day period; the initial setup does not count as a change.
  • All prices are in euros and include VAT. You pay the same price in every country: where VAT is reverse-charged or no VAT applies, the price does not change.
  • You pay in advance for each month or year through our payment provider, Stripe. Subscriptions renew automatically for the same period until you cancel.
  • If you go over your plan's limits, we may stop extra usage until the next period or until you upgrade. There are no automatic extra charges.
  • To change your plan, open Billing in the dashboard. Review the effective date and any price adjustment before confirming the change in Stripe.
  • If a payment fails, our payment provider tries again. If it still isn't paid, we may pause your assistants until the payment is made. Your data is kept.
  • We may change prices. We'll tell you at least 30 days in advance, and the new price applies from your next period after that notice. If you don't agree, you can cancel before then.

6. Cancellation and refunds

Cancelling

The account owner can cancel at any time under Billing → Manage billing in the dashboard. Your plan stays active until the end of the current monthly or yearly period, and you can undo the cancellation until then. After that, your assistant is paused.

Refunds

Except for the case in section 14 where we end the agreement, we don't refund partial periods. This doesn't limit any other rights you have by law.

7. Your content and crawling

  • "Your content" means everything you add to AvaReply: text, settings, uploaded files, and the websites you ask us to crawl.
  • You're responsible for your content. You confirm that you have the right to use it this way, and that it doesn't break any law or anyone else's rights (such as copyright or privacy).
  • Only crawl websites you're allowed to crawl. That normally means your own website, or one whose owner has given you permission. Our crawler always respects robots.txt, but that doesn't replace your permission.
  • You keep ownership. You give us permission to store, process and send your content only as far as needed to provide the service to you. That includes sending it to the AI providers listed in our privacy policy.
  • If we receive a well-founded complaint that content breaks the law or someone's rights, we may remove it or disable the chatbot concerned. We'll tell you when we do.

8. Data processing

If your content or your visitors' chats contain personal data, you're the controller of that data and we process it on your behalf as your processor (article 28 GDPR). You're responsible for having a legal basis and for informing your website visitors, for example in your own privacy policy. Our data processing agreement applies to that processing and forms part of these terms.

9. Acceptable use and fair use

You may not use AvaReply to:

  • break the law, or help anyone else do so;
  • publish content that is unlawful, misleading, hateful, harassing or sexually explicit, or that infringes others' rights;
  • send spam, or collect visitors' personal data without a legal basis;
  • crawl websites you don't have permission to crawl, or overload any website;
  • present an assistant as a human, or as someone it isn't, in a way that misleads people;
  • give advice where a mistake could cause serious harm (for example medical, legal or financial decisions) without a qualified person checking it;
  • try to break into, overload, reverse-engineer or get around the limits or security of AvaReply, or access another customer's data;
  • resell the service without our written permission.

Each plan has fair limits (for example AI replies per month) so the service stays fast and affordable for everyone. If you break these rules, we may suspend or close your account. Where we can, we'll warn you first and give you a chance to fix it.

10. AI answers

Your assistant's answers are generated automatically by AI models, based on your content. They can be incomplete or wrong, even with good content. Check your assistant before launch and regularly after that; you're responsible for what it tells your visitors. We recommend saying on your website that visitors are chatting with an AI assistant and giving them a way to reach a person.

11. Intellectual property and confidentiality

  • AvaReply, its software, design and documentation belong to us. You get a non-exclusive, non-transferable right to use the service during your subscription or trial, under these terms.
  • If you send us suggestions, we may use them to improve AvaReply without obligation to you.
  • We keep your content and your visitors' data confidential. Only the people who need access to run, support or secure the service can see it, and only for that purpose, unless the law requires us to disclose it.

12. Availability and changes to the service

We work hard to keep AvaReply running and your data safe, but we can't promise that the service will always be available or free of errors. We may need maintenance downtime, and we depend on third parties such as our hosting, payment and AI providers.

We may change or improve features. If we remove something important that you pay for, we'll tell you in advance.

13. Liability

Business customers. Our total liability to you is limited to the amount you paid us in the 12 months before the event that caused the damage, or €100 if that's more. We're not liable for indirect or consequential damage, such as lost profit, lost revenue, lost data or damage to reputation, nor for damage caused by your content, by your assistant's answers or by services of third parties. You'll compensate us for claims from others that arise because your content or your use of AvaReply breaks these terms or the law.

None of these limits apply to damage caused by our intent or deliberate recklessness (opzet of bewuste roekeloosheid), or to liability that cannot be limited by law.

14. Suspension, termination and your data

  • You can stop at any time by cancelling your subscription and asking us to close your account.
  • We can end the agreement with 30 days' notice. If you've paid in advance for time after that, we refund that part.
  • We can suspend or close your account straight away if you seriously or repeatedly break these terms, if a payment remains unpaid, or if the law requires it.
  • When your subscription ends, your assistant is paused and your data is kept until you ask us to close your account. Before closing, you can export your chatbots and conversations from the Account page. When we close your account we delete your data as described in our privacy policy; copies in our encrypted backups expire within about 8 weeks.

15. Changes to these terms

We may update these terms. For important changes we'll email you at least 30 days before they take effect. If you don't agree, you can end the agreement before then. If you keep using AvaReply after that, the new terms apply.

16. Governing law and disputes

Dutch law applies to these terms and to your use of AvaReply. Disputes go to the competent court in the Netherlands.

Questions about these terms? Email support@avareply.com.